Videos, Zoom Calls and Podcasts…Oh My!

by | May 23, 2020 | Maven News

Being housebound and unable to operate business as usual, has thrust a large chunk of the population into the world of virtual meetings and finding new and creative ways to adapt their skills to fit an online work world. Creating digital content is the new norm for how small businesses are combating the challenges of social distancing, for now, and for good.

The circumstances of this public health crisis has hit businesses hard, particularly small businesses. Those who are able to either complement, supplement or replace their in-person services with virtual interaction and recorded material are blossoming into a new type of business model and hopefully, a permanent new revenue stream.

Tips to Build Your Virtual Business

In the sea of options it is hard, if not impossible to weigh out all the choices for your new Virtual Business Toolbox, especially if the concepts are new to you. Here are some of the critical things to consider that can help you and your business survive this paradigm shift.


HELP! —– Web Development Support 

In this environment, having the ability to update, react, change and improve your online presence is crucial. This includes mastering your social media channels, creating and adding digital content, trying out new platforms and integrating everything for the best possible user experience.

Finding available, affordable technical support goes beyond just your business website, but it must all work in sync, treating your website as the center that stitches your brand together.

If you already have these skills in house or are a handy coder or techie yourself, then you have an instant edge over the competition in this brave new world. If you need someone to help wade through the options and technical details while you focus on your new business model, contact me at margo@mavendd.com. Whether you already have a website that needs additional functionality or you need a site built from scratch, I can offer a host of technical and creative services or provide references to talented resources in the area to help out!


ACTION! —- Recording Equipment

If you haven’t done so already, turning your home office (or dining room) into a recording studio is a strong possibility. One of the biggest vehicles for making this shift successful is recording your work in some way. This requires some practice with proper lighting, computers, phones or camera recording features, various microphones and more.

The quality of your work is important and will improve over time, so just get the camera rolling and keep at it. Once you get your lighting, video and/or audio dialed in, keep your recording environment consistent. This will save you a ton of time in the long run and give you better results. Keep these things in mind for any of the following situations:

Prerecording Content – Including videos, product photography, music, readings, classes, meditations and podcasts.

Live Events – Social media streaming, Zoom, Google Hangouts or FaceTime meetings, or any number of live platforms currently available.


SELL! —- A New Kind of Product

All of these efforts are generally in pursuit of building engagement around a new kind of product or way to provide your services. It is important to work out your plan to ensure you can monetize it in a way that makes sense for the customer, for you and aligns with the market value.

Part of this planning should include a way to offer controlled access to your content if you plan to charge for it. This could be in the form of a membership driven website, or simply downloadable content. This is where the rubber hits the road between technology and business model and once again, there are many ways to achieve this.

Some things to consider when weighing out methods, tools and third party services to sell your products or services:

  • Start up costs
  • Ongoing fees
  • Maintenance & support
  • Scalability for growth
  • Security of customer data
  • Features that encourage continued use
Vendor Reputation and References

This sounds obvious, but it is always best to talk to someone you know and trust to get references when choosing a vendor that will be responsible for your data (your livelihood). So vetting is important and asking yourself questions like, “What if I want to move on from this vendor someday?”. You want to ensure that you will be able to migrate and take all your valuable content with you in the event that ever happens. Having someone help evaluate that for you, or be there to assist if the time comes, is a good idea.


Tip of the Iceberg

The items above are just a tiny sampling of topics that are relevant to the business challenges and opportunities of 2020. In 6 months there will likely be a whole new set of ideas, trends and applications out there changing the face of our new virtual business world. The goal, of course,  is to find the best tools for growing your business and dig in!

Recent Posts

Hydrotherapy & Wellness from Concord Colonics

Ann Kennedy is a lifelong advocate and expert when it comes to wellness. This passion paved the way to the opening of Concord Colonics & Wellness in Concord, NH, earlier this year. I am SO happy that Ann chose to work with Maven Web Design & Development to...

Art is Good for the Heart ❤️, just ask Estelle!

Hey NH locals, do you have any summer plans that unleash your creative side? Maybe think about adding some painting or drawing classes to your list! I love sharing information about Maven Web Design clients, especially when I know they have something to offer that I...

What is a Favicon and Why Your Website Should Have One

You may have never heard of favicons ( or ‘favorite icon’ ) but chances are you’ve seen them everywhere! Nearly all of the websites you visit have that nifty little icon that appears in the URL bar of your internet browser. They may seem like an inconsequential...

Everything You Do is Marketing

I attended a business networking meeting a few weeks ago and met a lot of cool and driven people from the greater Concord NH area.  Something happened at that meeting that prompted a key member of the group to make a statement that really stuck with me.  So simple,...

Offer Remote Products & Services on Your Business Website

This global health crisis is impacting us in ways that many of us were not prepared for. Top priority is the safety and well being of the human race of course. Above and beyond that the fallout of the COVID-19 crisis is clobbering us in the stock market, retirement...

Got Small Business Website Blues?

You did it! "World's Best Cup of Coffee" You worked hard and finally took the plunge to launch your own business. Now, you are your own boss, barreling full steam ahead, doing what you were meant to do and making your mark on the world! Livin' the Dream But what if...

Talent Clusters Are Everywhere!

One thing that has become really clear to me over the past few months is that the small business ecosystem is changing  --- or maybe I just didn't notice until now. Businesses operate in a much more fluid, flexible and portable way than ever. Many operate remotely,...

The Entrepreneurial Spirit

OK, so it took about 25 years to make the move, but I am finally doing what I was built to do! Helping create possibilities, develop missions and fuel the growth of local business owners and other entrepreneurs (like myself). This aligns well with a community attitude...