OK, so it took about 25 years to make the move, but I am finally doing what I was built to do! Helping create possibilities, develop missions and fuel the growth of local business owners and other entrepreneurs (like myself). This aligns well with a community attitude that I think we could all use a bit more of these days.
Almost every business owner needs some level of marketing support. Either because they don’t have the time, the interest or the experience to give it the time or attention it needs. After all, they have a business to run! Which typically means putting 100% into the venture or talent that got them into business in the first place.
That leaves a lot of bases to cover, ranging from advertising, content writing, email marketing campaigns, promotions, events, graphic design, social media and of course…the ultimate destination of it all, the website design. All of these things are critical pieces of the “marketing puzzle”, and need constant assessment and upkeep if you want to stay ahead of the competition.
Offering my creative services to striving local businesses is what I do well, and is what I enjoy. For many years, I spent my career helping big companies get bigger. Along the way I realized, that I had become separated from the important part, the inspiration. Playing a role in the journey of a small business, non-profit or family owned operation, as they grow and succeed is both rewarding and fun, and everyday brings something new.
So, there is no right or wrong and it’s not for everyone, but the moral of the story is; if you think you have an entrepreneurial spirit, give it some room to grow. It just might give you a whole new perspective!